{"id":344,"date":"2025-07-29T16:07:21","date_gmt":"2025-07-29T16:07:21","guid":{"rendered":"https:\/\/www.thegoodcopywriter.co.uk\/?page_id=344"},"modified":"2025-12-05T14:49:08","modified_gmt":"2025-12-05T14:49:08","slug":"stuff","status":"publish","type":"page","link":"https:\/\/www.thegoodcopywriter.co.uk\/index.php\/stuff\/","title":{"rendered":"Stuff"},"content":{"rendered":"<div id=\"cs-content\" class=\"cs-content\"><div class=\"x-section e344-e5 m9k-0 m9k-3 m9k-4\"><div class=\"x-row x-container max width e344-e6 m9k-a m9k-c m9k-e m9k-h m9k-i m9k-j m9k-k m9k-w m9k-x\"><div class=\"x-row-inner\"><div class=\"x-col e344-e7 m9k-17 m9k-19\"><div class=\"x-text x-content e344-e8 m9k-1p m9k-1q m9k-1r m9k-1s m9k-1t\"><h1 data-start=\"491\" data-end=\"701\">Talks &amp; Frameworks &lt; 7-Minute Series on Brand Language &amp; Content Strategy<\/h1>\n<p>&nbsp;<\/p>\n<hr data-start=\"837\" data-end=\"840\" \/><\/div><div class=\"x-text x-content e344-e9 m9k-1p m9k-1q m9k-1s m9k-1u\"><p data-start=\"479\" data-end=\"835\"><em data-start=\"479\" data-end=\"570\">Sometimes the best way to understand a framework is to hear it spoken, not read about it.<\/em><br data-start=\"570\" data-end=\"573\" \/>These short talks capture the ideas I talk about most often, how to make your brand voice consistent, your message believable, and your strategy sound human. Each video is around seven minutes long and built to leave you with one practical shift you can use today.<\/p>\n<p data-start=\"837\" data-end=\"881\">Ungated, unpolished, and entirely me.<\/p><\/div><\/div><\/div><\/div><\/div><div class=\"x-section e344-e10 m9k-0 m9k-3\"><div class=\"x-row x-container max width e344-e11 m9k-a m9k-e m9k-h m9k-i m9k-j m9k-l m9k-m m9k-n m9k-w m9k-y\"><div class=\"x-row-inner\"><div class=\"x-col e344-e12 m9k-17 m9k-19\"><div class=\"x-text x-content e344-e13 m9k-1p m9k-1q m9k-1s m9k-1u\"><h2 data-start=\"945\" data-end=\"1009\">Brand Messaging Strategy: Alignment vs Persuasion<\/h2>\n<p data-start=\"1010\" data-end=\"1259\"><em data-start=\"1010\" data-end=\"1061\">Convincing people isn&rsquo;t always the smartest move.<\/em> This 7-minute talk explores why matching your message to your audience&rsquo;s reality builds deeper trust and traction than persuasion ever could.<\/p><\/div><\/div><div class=\"x-col e344-e14 m9k-17 m9k-19\"><div class=\"x-frame x-frame-video-embed e344-e15 m9k-1y m9k-1z\"><div class=\"x-frame-inner\"><div class=\"x-video x-video-embed\"><div class=\"x-video player\" data-x-element-mejs><div class=\"x-video-inner\"><video class=\"x-mejs x-wp-video-shortcode advanced-controls\" id=\"video-344-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.thegoodcopywriter.co.uk\/wp-content\/uploads\/2025\/10\/tgc-Brand-Messaging-Strategy-Alignment-vs-Persuasion.mp4?_=1\" \/><\/video><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"x-row x-container max width e344-e16 m9k-a m9k-e m9k-h m9k-i m9k-j m9k-m m9k-n m9k-o m9k-w m9k-z\"><div class=\"x-row-inner\"><div class=\"x-col e344-e17 m9k-17 m9k-19\"><div class=\"x-text x-content e344-e18 m9k-1p m9k-1q m9k-1s m9k-1u\"><h2 data-start=\"1261\" data-end=\"1344\">Story SPACE Framework: Turn Expertise into a Distinctive Brand Voice<\/h2>\n<p data-start=\"1345\" data-end=\"1595\">Your brand is an ecosystem. Story SPACE gives it structure. Learn how Story, Personality, Audience, Communication, and Evolution work together to keep your message consistent, human, and scalable.<\/p><\/div><\/div><div class=\"x-col e344-e19 m9k-17 m9k-19\"><div class=\"x-frame x-frame-video-embed e344-e20 m9k-1y m9k-1z\"><div class=\"x-frame-inner\"><div class=\"x-video x-video-embed\">\n<div class=\"x-video player\" data-x-element-mejs><div class=\"x-video-inner\"><video class=\"x-mejs x-wp-video-shortcode advanced-controls\" id=\"video-344-2\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.thegoodcopywriter.co.uk\/wp-content\/uploads\/2025\/10\/tgc-Story-SPACE-Framework-Turn-Expertise-into-a-Distinctive-Brand-Voice.mp4?_=2\" \/><\/video><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"x-row x-container max width e344-e21 m9k-a m9k-c m9k-e m9k-h m9k-i m9k-j m9k-k m9k-w m9k-10\"><div class=\"x-row-inner\"><div class=\"x-col e344-e22 m9k-17 m9k-19\"><div class=\"x-text x-content e344-e23 m9k-1p m9k-1q m9k-1s m9k-1u\"><h2 data-start=\"1597\" data-end=\"1679\">Brand Voice in Practice: Say What You Mean, Say It Like You Mean It<\/h2>\n<p data-start=\"1680\" data-end=\"1905\">Language shapes reputation. In this 7-minute talk, you&rsquo;ll learn how to design a confident, consistent brand voice that cuts through noise and makes your business unmistakable.<\/p><\/div><\/div><div class=\"x-col e344-e24 m9k-17 m9k-19\"><div class=\"x-frame x-frame-video-embed e344-e25 m9k-1y m9k-1z\"><div class=\"x-frame-inner\"><div class=\"x-video x-video-embed\"><div class=\"x-video player\" data-x-element-mejs><div class=\"x-video-inner\"><video class=\"x-mejs x-wp-video-shortcode advanced-controls\" id=\"video-344-3\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.thegoodcopywriter.co.uk\/wp-content\/uploads\/2025\/10\/tgc_Brand-Voice-in-Practice-Write-Clear-Confident-Copy.mp4?_=3\" \/><\/video><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"x-section e344-e26 m9k-0 m9k-3 m9k-4\"><div class=\"x-row x-container max width e344-e27 m9k-8 m9k-a m9k-c m9k-e m9k-i m9k-j m9k-k m9k-w m9k-11\"><div class=\"x-row-inner\"><div class=\"x-col e344-e28 m9k-17 m9k-19\"><div class=\"x-text x-content e344-e29 m9k-1p m9k-1q m9k-1s m9k-1u\"><h3 style=\"text-align: left;\" data-start=\"349\" data-end=\"373\"><span style=\"color: #363636;\">Good content starts with good questions. <br \/>Here are yours.<\/span><\/h3>\n<p data-start=\"491\" data-end=\"701\">This is a space for founders, freelancers, and teams who want to write better, without drowning in bad templates or boring jargon. Everything here is built to help you say what you mean, clearly and confidently.<\/p>\n<p>&nbsp;<\/p>\n<hr data-start=\"837\" data-end=\"840\" \/><\/div><div class=\"x-text x-content e344-e30 m9k-1p m9k-1q m9k-1s m9k-1u\"><h6><strong>Moment map&nbsp;<\/strong><\/h6>\n<p class=\"_ap3a _aaco _aacu _aacx _aad7 _aade\" dir=\"auto\">Yes rarely happens by accident. Yet it sometimes feels we miss more buying moments than we notice. If you want to stop broadcasting, and start mapping - this one s for you. What&rsquo;s inside:<br \/>&bull; A quick prep (one client in mind, short notes).<br \/>&bull; Clear roles (end user, buyer, follower, ambassador, disciple).<br \/>&bull; Where to scan for moments (hesitations, questions, non-verbal cues).<br \/>&bull; Notes that go somewhere: what they said &rarr; what it revealed &rarr; what it meant for you.<br \/>&bull; A &ldquo;map in action&rdquo; step to spot content gaps and next moves.<br \/><a title=\"Workbook to identify moments in customer journey.\" href=\"https:\/\/www.thegoodcopywriter.co.uk\/wp-content\/uploads\/2025\/09\/tgc_moment-map_v1_25.pdf\"><span style=\"color: #993955;\">Download &rarr;<\/span><\/a><br \/>Then try mapping your last client chat, you&rsquo;ll see how many moments were hiding in plain sight.<\/p>\n<h6><strong>Creative brief for copy projects<\/strong><\/h6>\n<p data-start=\"192\" data-end=\"383\">A smart, client-friendly template to get everyone on the same page, and fast. Designed for clarity and inspiration. Use it to brief yourself, your copywriter, or your team without the back-and-forth.<br \/>For solo founders, agencies, and collaborators who value sharp direction.<br \/><a href=\"https:\/\/www.thegoodcopywriter.co.uk\/wp-content\/uploads\/2025\/08\/tgc_creative-brief_v3_25.pdf\"><span style=\"color: #993955;\">Download &rarr;<\/span><\/a><\/p>\n<h6><strong>ideal client profile companion<\/strong><\/h6>\n<p data-start=\"511\" data-end=\"692\">Not your average &ldquo;dream client&rdquo; fluff. This companion goes beyond demographics to define who you <em data-start=\"616\" data-end=\"626\">actually<\/em> want to work with, and how to write in a way that lands with them. <br \/>For those of us tired of guessing who their message is for. <br \/><a href=\"https:\/\/www.thegoodcopywriter.co.uk\/wp-content\/uploads\/2025\/08\/tgc_customer-journey-companion_v3_25.pdf\"><span style=\"color: #993955;\">Download &rarr;&nbsp;<\/span><\/a><\/p>\n<h6 data-start=\"511\" data-end=\"692\"><strong>'Brand heroes' intro chapter<\/strong><\/h6>\n<p data-start=\"798\" data-end=\"984\">A preview of the book that sparked Story SPACE framework. This intro unpacks what makes a brand memorable, and why tone is never just about style. If you like it, go to <a href=\"https:\/\/www.amazon.co.uk\/BRAND-HEROES-works-business-vol-1-ebook\/dp\/B073MDCKG6\/ref=sr_1_1?crid=1ADJO1QCPVFYF&amp;dib=eyJ2IjoiMSJ9.tc8Shup1sXpH_Dh0uQgDbVcp9kAA_J3Eu9SJK995hbnnLGdQHuSIopuGYFlPAf7TDbwKEDSG-6b7XsuRgqX9sTZI8NFqSKCYGx2Qbtn9BX0ROnkss3fYNB36w1UO_XxYSg6WUgSYfGI4bKTpH9q3T8iFmkk1nd6ENjjuvkrm8B06nXsg37RhNLjP_w9QBI-QS-Pv0WKe6mmfZ2ZxURRFl_cjz11Rlqqxj6ZebBNBoWY.ToC8YvfomJQv6eUMU4djs0WWIQej43bYXmaQlhG9CuU&amp;dib_tag=se&amp;keywords=brand+heroes&amp;qid=1752160096&amp;sprefix=brand+heroes%2Caps%2C134&amp;sr=8-1\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #505171;\">Amazon<\/span><\/a> for the whole thing.&nbsp;<br \/>For brand-builders, writers, and thoughtful misfits who want their message to <em data-start=\"1066\" data-end=\"1072\">mean<\/em> something.<br \/><a href=\"https:\/\/www.thegoodcopywriter.co.uk\/wp-content\/uploads\/2025\/08\/Intro-BH-vol1-130617-B_2024.pdf\"><span style=\"color: #993955;\">Download &rarr;<\/span><\/a><\/p>\n<hr data-start=\"837\" data-end=\"840\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"x-section e344-e31 m9k-0 m9k-2 m9k-5 m9k-6\"><div class=\"x-row x-container max width e344-e32 m9k-8 m9k-a m9k-b m9k-c m9k-f m9k-j m9k-p m9k-q m9k-12 m9k-13\"><div class=\"x-row-inner\"><div class=\"x-col e344-e33 m9k-17 m9k-1a\"><span class=\"x-image e344-e34 m9k-20\"><img decoding=\"async\" src=\"https:\/\/www.thegoodcopywriter.co.uk\/wp-content\/uploads\/2025\/08\/52-ways-mockup-s01-scaled.png\" width=\"2560\" height=\"2560\" alt=\"Design\" loading=\"lazy\"><\/span><\/div><div class=\"x-col e344-e36 m9k-17 m9k-19 m9k-1b\"><div class=\"x-text x-text-headline e344-e37 m9k-1f m9k-1h m9k-1i m9k-1j\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h3 class=\"x-text-content-text-primary\">never stare at a Blank page again<\/h3>\n<\/div><\/div><\/div><div class=\"x-text x-content e344-e38 m9k-1q m9k-1r m9k-1v m9k-1w\"><p><em data-start=\"671\" data-end=\"713\">52 Content Prompts for When You&rsquo;re Stuck<\/em> is your go-to idea generator for blogs, newsletters, social posts, and brand storytelling. Designed for entrepreneurs, content creators, and small business owners, each prompt comes with 10 in-depth guiding questions, so you&rsquo;re not just given a topic, you&rsquo;re given a way to think about it. Whether you&rsquo;re writing in your own voice or with the help of AI, this ebook will help you:<\/p>\n<ul data-start=\"1116\" data-end=\"1275\">\n<li data-start=\"1116\" data-end=\"1166\">Unlock ideas that feel aligned with your brand<\/li>\n<li data-start=\"1169\" data-end=\"1219\">Create content faster and with more confidence<\/li>\n<li data-start=\"1222\" data-end=\"1271\">Keep your message consistent across platforms<\/li>\n<\/ul>\n<p><strong data-start=\"1278\" data-end=\"1296\">What&rsquo;s inside:<\/strong><\/p>\n<ul data-start=\"1301\" data-end=\"1480\">\n<li data-start=\"1301\" data-end=\"1365\">4 core categories of prompts (You, Business, Them, Personal)<\/li>\n<li data-start=\"1368\" data-end=\"1420\">10 thought-stretching questions for every prompt<\/li>\n<li data-start=\"1423\" data-end=\"1476\">Flexible format for human and AI-assisted writing<\/li>\n<\/ul>\n<p>Enough with random idea lists, it&rsquo;s a structured system for getting words flowing and keeping your content strategy alive.<br \/><strong data-start=\"1614\" data-end=\"1624\">Price:<\/strong> &pound;4.70<\/p><\/div><a class=\"x-anchor x-anchor-button e344-e39 m9k-21 m9k-23\" tabindex=\"0\" href=\"https:\/\/go.thegoodcopywriter.co.uk\/ebook-52-content-prompts\" target=\"_blank\" rel=\"noopener noreferrer\"><div class=\"x-anchor-content\"><div class=\"x-anchor-text\"><span class=\"x-anchor-text-primary\">I want 52 Content Pompts<\/span><span class=\"x-anchor-text-secondary\">Instant download after purchase<\/span><\/div><\/div><\/a><\/div><\/div><\/div><div class=\"x-row x-container max width e344-e40 m9k-8 m9k-9 m9k-a m9k-b m9k-e m9k-g m9k-j m9k-m m9k-r m9k-s m9k-u m9k-14\"><div class=\"x-row-inner\"><div class=\"x-col e344-e41 m9k-17 m9k-19\"><div class=\"x-text x-text-headline e344-e42 m9k-1e m9k-1f m9k-1j m9k-1k\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h2 class=\"x-text-content-text-primary\">Comments &mdash;<\/h2>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"x-row x-container max width e344-e43 m9k-8 m9k-9 m9k-a m9k-c m9k-e m9k-j m9k-s m9k-t m9k-15\"><div class=\"x-row-inner\"><div class=\"x-col e344-e44 m9k-17 m9k-19 m9k-1c\"><div class=\"x-text x-text-headline has-graphic e344-e45 m9k-1f m9k-1h m9k-1i m9k-1j m9k-1l m9k-1m\"><div class=\"x-text-content\"><span class=\"x-graphic\" aria-hidden=\"true\"><span class=\"x-image x-graphic-child x-graphic-image x-graphic-primary\"><img decoding=\"async\" src=\"https:\/\/www.thegoodcopywriter.co.uk\/wp-content\/uploads\/2023\/03\/Testimonial-NH.png\" width=\"60\" height=\"60\" alt=\"Neil Hillyard about working with Klem, the good copywriter\" loading=\"lazy\"><\/span><\/span><div class=\"x-text-content-text\"><h3 class=\"x-text-content-text-primary\">neil Hillyard, founder @ hillyard macdonald<\/h3>\n<\/div><\/div><\/div><div class=\"x-text x-content e344-e46 m9k-1p m9k-1q m9k-1r m9k-1w m9k-1x\"><p><span aria-hidden=\"true\">Having worked with Klem on an international marketing project for one of my clients, I'd have no hesitation in recommending her. She joined the project at a critical time and quickly came up to speed with what was required to achieve the desired outcomes. Her knowledge of marketing, branding and content creation was evident in the quality of the work she produced.<\/span><\/p><\/div><\/div><div class=\"x-col e344-e47 m9k-17 m9k-19 m9k-1c\"><div class=\"x-text x-text-headline has-graphic e344-e48 m9k-1f m9k-1h m9k-1i m9k-1j m9k-1l m9k-1m\"><div class=\"x-text-content\"><span class=\"x-graphic\" aria-hidden=\"true\"><span class=\"x-image x-graphic-child x-graphic-image x-graphic-primary\"><img decoding=\"async\" src=\"https:\/\/www.thegoodcopywriter.co.uk\/wp-content\/uploads\/2023\/03\/Testimonial-AW.png\" width=\"60\" height=\"60\" alt=\"Image\" loading=\"lazy\"><\/span><\/span><div class=\"x-text-content-text\"><h3 class=\"x-text-content-text-primary\">Alan White, director @ interactive health ltd<\/h3>\n<\/div><\/div><\/div><div class=\"x-text x-content e344-e49 m9k-1p m9k-1q m9k-1r m9k-1w m9k-1x\"><p><span aria-hidden=\"true\">The best thing about working with Klem was her non-formulaic approach to gaining an accurate understanding of our vision for IHL and then advising us on how we could build our brand.<br \/>Her advice was very specific to us and she told us what we needed to hear, rather than what we&rsquo;d wanted to hear.<br \/>In summary, working with Klem made us feel so much more self assured that we could live up to the vision and values that she&rsquo;d worked with us to create.<\/span><\/p><\/div><\/div><div class=\"x-col e344-e50 m9k-17 m9k-19 m9k-1c\"><div class=\"x-text x-text-headline has-graphic e344-e51 m9k-1f m9k-1h m9k-1i m9k-1j m9k-1l m9k-1n\"><div class=\"x-text-content\"><span class=\"x-graphic\" aria-hidden=\"true\"><span class=\"x-image x-graphic-child x-graphic-image x-graphic-primary\"><img decoding=\"async\" src=\"https:\/\/www.thegoodcopywriter.co.uk\/wp-content\/uploads\/2023\/03\/Testimonial-AP.png\" width=\"60\" height=\"60\" alt=\"Image\" loading=\"lazy\"><\/span><\/span><div class=\"x-text-content-text\"><h3 class=\"x-text-content-text-primary\">aarti parmar, certified coach &amp; brand strategist<\/h3>\n<\/div><\/div><\/div><div class=\"x-text x-content e344-e52 m9k-1p m9k-1q m9k-1r m9k-1w m9k-1x\"><p><span aria-hidden=\"true\">Klem is more than a copywriter, she too is a trusted team member who genuinely cares about my clients and their outcomes as much I do.&nbsp;<br \/><br \/>Klem grasps briefs very well and has the ability to contribute immense value for me and my clients.<br \/><br \/>If you are looking for a trusted and highly skilled copywriter, Klem is the one you can count on.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"x-section e344-e53 m9k-0 m9k-2 m9k-6 m9k-7\"><div class=\"x-row x-container max width e344-e54 m9k-8 m9k-a m9k-b m9k-c m9k-e m9k-f m9k-j m9k-p m9k-12 m9k-16\"><div class=\"x-row-inner\"><div class=\"x-col e344-e55 m9k-17 m9k-1a\"><div class=\"x-text x-text-headline e344-e56 m9k-1f m9k-1i m9k-1j m9k-1o\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h3 class=\"x-text-content-text-primary\">where next.<\/h3>\n<\/div><\/div><\/div><div class=\"x-text x-content e344-e57 m9k-1q m9k-1r m9k-1v m9k-1w\"><p data-start=\"2180\" data-end=\"2287\"><strong>Ready to sharpen your message?<\/strong><br data-start=\"2213\" data-end=\"2216\" \/><a class=\"cursor-pointer\" rel=\"noopener\" data-start=\"2216\" data-end=\"2238\">Let&rsquo;s&nbsp;<\/a>see <a href=\"https:\/\/www.thegoodcopywriter.co.uk\/index.php\/contact-2\/\" target=\"_blank\" rel=\"noopener\" data-start=\"2246\" data-end=\"2287\">how we can work together: get in touch.&nbsp;&nbsp;<\/a><\/p>\n<p data-start=\"2289\" data-end=\"2391\"><strong>Want a step-by-step way to build your brand story?<\/strong><br data-start=\"2342\" data-end=\"2345\" \/>Explore the Story SPACE. I am making it a e-course, but a 1:1 workshop may be a more immediate option. <span style=\"color: #505171;\"><a style=\"color: #505171;\" href=\"thegoodcopywriter.co.uk\/contact\" target=\"_blank\" rel=\"noopener\" data-start=\"2345\" data-end=\"2391\">Click to check availability.<\/a><\/span><\/p><\/div><\/div><div class=\"x-col e344-e58 m9k-17 m9k-19 m9k-1d\"><span class=\"x-image e344-e59 m9k-20\"><img decoding=\"async\" src=\"https:\/\/www.thegoodcopywriter.co.uk\/wp-content\/uploads\/2025\/05\/KdSS_2025_zoom-1.jpg\" width=\"306\" height=\"278\" alt=\"Picking\" loading=\"lazy\"><\/span><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Talks &amp; Frameworks &lt; 7-Minute Series on Brand Language &amp; Content Strategy &nbsp; Sometimes the best way to understand a framework is to hear it spoken, not read about it.These &#8230; <\/p>\n<div><a href=\"https:\/\/www.thegoodcopywriter.co.uk\/index.php\/stuff\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-blank-4.php","meta":{"footnotes":""},"class_list":["post-344","page","type-page","status-publish","hentry","no-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stuff - thegoodcopywriter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thegoodcopywriter.co.uk\/index.php\/stuff\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stuff - thegoodcopywriter\" \/>\n<meta property=\"og:description\" content=\"Talks &amp; Frameworks &lt; 7-Minute Series on Brand Language &amp; Content Strategy &nbsp; Sometimes the best way to understand a framework is to hear it spoken, not read about it.These ... Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thegoodcopywriter.co.uk\/index.php\/stuff\/\" \/>\n<meta property=\"og:site_name\" content=\"thegoodcopywriter\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-05T14:49:08+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.thegoodcopywriter.co.uk\/index.php\/stuff\/\",\"url\":\"https:\/\/www.thegoodcopywriter.co.uk\/index.php\/stuff\/\",\"name\":\"Stuff - thegoodcopywriter\",\"isPartOf\":{\"@id\":\"https:\/\/www.thegoodcopywriter.co.uk\/#website\"},\"datePublished\":\"2025-07-29T16:07:21+00:00\",\"dateModified\":\"2025-12-05T14:49:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.thegoodcopywriter.co.uk\/index.php\/stuff\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.thegoodcopywriter.co.uk\/index.php\/stuff\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.thegoodcopywriter.co.uk\/index.php\/stuff\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.thegoodcopywriter.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Stuff\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.thegoodcopywriter.co.uk\/#website\",\"url\":\"https:\/\/www.thegoodcopywriter.co.uk\/\",\"name\":\"thegoodcopywriter\",\"description\":\"say what you mean, say it like you mean it\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.thegoodcopywriter.co.uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Stuff - thegoodcopywriter","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thegoodcopywriter.co.uk\/index.php\/stuff\/","og_locale":"en_GB","og_type":"article","og_title":"Stuff - thegoodcopywriter","og_description":"Talks &amp; Frameworks &lt; 7-Minute Series on Brand Language &amp; Content Strategy &nbsp; Sometimes the best way to understand a framework is to hear it spoken, not read about it.These ... Read More","og_url":"https:\/\/www.thegoodcopywriter.co.uk\/index.php\/stuff\/","og_site_name":"thegoodcopywriter","article_modified_time":"2025-12-05T14:49:08+00:00","twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.thegoodcopywriter.co.uk\/index.php\/stuff\/","url":"https:\/\/www.thegoodcopywriter.co.uk\/index.php\/stuff\/","name":"Stuff - thegoodcopywriter","isPartOf":{"@id":"https:\/\/www.thegoodcopywriter.co.uk\/#website"},"datePublished":"2025-07-29T16:07:21+00:00","dateModified":"2025-12-05T14:49:08+00:00","breadcrumb":{"@id":"https:\/\/www.thegoodcopywriter.co.uk\/index.php\/stuff\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thegoodcopywriter.co.uk\/index.php\/stuff\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.thegoodcopywriter.co.uk\/index.php\/stuff\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thegoodcopywriter.co.uk\/"},{"@type":"ListItem","position":2,"name":"Stuff"}]},{"@type":"WebSite","@id":"https:\/\/www.thegoodcopywriter.co.uk\/#website","url":"https:\/\/www.thegoodcopywriter.co.uk\/","name":"thegoodcopywriter","description":"say what you mean, say it like you mean it","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thegoodcopywriter.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.thegoodcopywriter.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thegoodcopywriter.co.uk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.thegoodcopywriter.co.uk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.thegoodcopywriter.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thegoodcopywriter.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=344"}],"version-history":[{"count":12,"href":"https:\/\/www.thegoodcopywriter.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/344\/revisions"}],"predecessor-version":[{"id":547,"href":"https:\/\/www.thegoodcopywriter.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/344\/revisions\/547"}],"wp:attachment":[{"href":"https:\/\/www.thegoodcopywriter.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}