Story SPACE is a five-part framework for developing brand language worth defending. Not impressive language, definitely not borrowed language - yours, unmistakably.

Think of it as five filters for every message you put out. When you pass your content through all five, generic language becomes impossible because the words are rooted in something only you can answer.

S: Story, your anchor
Your origin, your philosophy, your positioning. The core narrative of your business. Not your entire life story, but the brand story that explains why you do what you do and what makes your approach different. This is your anchor.

P: Personality, emotional fingerprint
Your tone, your values, your emotional fingerprint. How you sound when you're most yourself. This is where your voice lives.

A: Audience, the conversation
Who you're in conversation with. Not just demographics (although we take it into account), but what they care about, what they worry about, what makes them nod in recognition. The specifics that matter.

C: Communication, the platform
How you express your understanding of Story, Personality, and Audience across chosen platforms. Blogs, emails, posts, websites, talks. This is the tangible section, the execution, the practical day-to-day expression of your brand.

E: Evolution, the direction
How your message grows as you do. Your language today should sound like the confident continuation of yesterday, not a brand-new reinvention every six months.

When every idea passes through these five filters, your message stays coherent. You stop writing for trends and start writing from alignment.

Everyone can sound professional now. AI will write you a bio that's grammatically perfect and completely generic. It'll generate posts that sound like everyone else's posts.

The strongest advantage you have is sounding distinctly like you. Language so specific to your approach that when someone copies it, or AI tries to replicate it, it's obvious who is the 'inspiration'.

That's what "develop brand language worth defending" means. Words chosen on purpose. Rooted in your story, your philosophy, your exact process. Language that can't be replicated because it comes from decisions only you can make, and deliver in your signature style.

In a market where everyone can sound polished, the person who sounds like themselves wins.

How to Work with Story SPACE

I've designed three ways to learn this system, depending on how you work best.

Story SPACE DIY Course: £47 (coming soon)

Work at your own pace through the complete framework.

5 modules, 30 min each. You get all five modules, templates, exercises, and the 52 Content Prompts designed to apply your Story SPACE insights to everyday content creation.

Best for: Self-directed learners who want the system and prefer to implement independently.

Coming soon →

Story SPACE Cohort: £555 per person

5 people. 5 days. 5 modules. Live on Zoom.

We meet Monday through Friday for 90 minutes each day. I teach the framework, you apply it to your business in real time, and we workshop examples together. You leave with your brand story documented, your Personality word bank created, and a content strategy that reflects both.

Includes:

• Live daily sessions (Mon-Fri, 90 minutes)
• Full Story SPACE workbook, each chapter released on the day
• 52 Content Prompts ebook
• Individual 60-minute follow-up session
• Access to Story SPACE community

Best for: Founders who want structured group learning with direct feedback and accountability.

Next cohort begins 1st April at 10 am or 6 pm. Email me to get on the list →
I also run zoom webinars "You've worked too hard to sound this generic" for consultants who are fed up with sounding like unseasoned porridge. Interested? Email me and we can arrange a date →

Story SPACE Intensive £2,500

1:1, hands-on. This is me getting the story out of you.

We schedule the 90-minute meetings to fit your calendar, but we need to complete the modules within 5 weeks to keep the momentum. I interview you, and key members of your team to identify the language already embedded in your story, and document your entire Story SPACE framework WITH you. Then we meet weekly for five follow-up sessions to ensure implementation.

Includes:

• Five 90-minute intensive sessions (we choose what works with your calendar)
• Five 30-minute weekly follow-up sessions
• Completed Story SPACE documentation
• 52 Content Prompts
• Access to Story SPACE community

Best for: Businesses that need this done WITH them, not by them. High-touch, personalised, strategic.

Get in touch to discuss the intensive →