About

Say What You Mean.
Say It Like You Mean It.

I’m Klementyna de Sternberg Stojalowska, founder of The Good Copywriter, creator of the Story SPACE framework, and author of Brand Heroes. I help businesses cut the fluff, find their voice, and tell stories that stick.

Because good communication means respect.
For your audience. For your message. For your time.

how did i get here?

By listening. To people, patterns, brands, bullshit, and what hides between the lines.

I started in advertising (Tesco, BP, Novartis, TK Maxx). Big brands, big budgets, big messaging machines. Then I pivoted to founder-led brands and growing businesses who need clarity, not committees.

Now I work with clients across industries to sharpen their stories, refine their tone of voice, and build content strategies rooted in real personality - not templates.

what i bring to the table.

Intuitive Ingenuity
I spot the story behind the story, and pull it into the light.

Audacious Truth
I ask the questions others avoid. And I say the thing that needs saying.

Hopeful Directness
I give you sharp thinking, clear language, and tools you can actually use.

what it's like to work with me.

Unfiltered and strategic.
Playful and focused.
Structured and personal.

I’ll challenge your assumptions, tidy your message, and keep your tone honest. The goal? Content that reflects the best of who you are and connects with the people who matter.

Credentials, if you're into those —

Author

Author of Brand Heroes, based on 60+ interviews with global entrepreneur. 20+ years of copywriting and content strategy experience

Student

Master's degree in Sociology, alumn of Dent's KPI, Seth Godin's The Marketing Seminar, Next MBA's Marketing Director Course.

teacher

Presenter and speaker: Circle Networks, Sister Snog, guest lectured on brand storytelling (University of Essex, MBA).

Comments —

neil Hillyard, founder @ hillyard macdonald

Alan White, director @ interactive health ltd

The best thing about working with Klem was her non-formulaic approach to gaining an accurate understanding of our vision for IHL and then advising us on how we could build our brand.
Her advice was very specific to us and she told us what we needed to hear, rather than what we’d wanted to hear.
In summary, working with Klem made us feel so much more self assured that we could live up to the vision and values that she’d worked with us to create.

Hela wozniak-kay, founder @ Sister snog

The written word is priceless and Klem’s love affair with words means she has the ability to get under the skin and find the sweetest sweet spot of any project she works on that requires wordsmithery and needs a boost from good to great.

Diligent. Dependable. Utterly professional and exceptionally engaging.

Hire her to be your secret weapon when you are in need of copy that sings as she’ll step into your client’s shoes and wear them as if they were her own.

where next.

Ready to sharpen your message?
Let’s see how we can work together: get in touch.

Want a step-by-step way to build your brand story?
Explore the Story SPACE. I am making it a e-course, but a 1:1 workshop may be a more immediate option. Click to check availability.

about

Say What You Mean. Say It Like You Mean It.