Talks & Frameworks < 7-Minute Series on Brand Language & Content Strategy
Sometimes the best way to understand a framework is to hear it spoken, not read about it.
These short talks capture the ideas I talk about most often, how to make your brand voice consistent, your message believable, and your strategy sound human. Each video is around seven minutes long and built to leave you with one practical shift you can use today.
Ungated, unpolished, and entirely me.
Brand Messaging Strategy: Alignment vs Persuasion
Convincing people isn’t always the smartest move. This 7-minute talk explores why matching your message to your audience’s reality builds deeper trust and traction than persuasion ever could.
Story SPACE Framework: Turn Expertise into a Distinctive Brand Voice
Your brand is an ecosystem. Story SPACE gives it structure. Learn how Story, Personality, Audience, Communication, and Evolution work together to keep your message consistent, human, and scalable.
Brand Voice in Practice: Say What You Mean, Say It Like You Mean It
Language shapes reputation. In this 7-minute talk, you’ll learn how to design a confident, consistent brand voice that cuts through noise and makes your business unmistakable.
Good content starts with good questions.
Here are yours.
This is a space for founders, freelancers, and teams who want to write better, without drowning in bad templates or boring jargon. Everything here is built to help you say what you mean, clearly and confidently.
Moment map
Yes rarely happens by accident. Yet it sometimes feels we miss more buying moments than we notice. If you want to stop broadcasting, and start mapping - this one s for you. What’s inside:
• A quick prep (one client in mind, short notes).
• Clear roles (end user, buyer, follower, ambassador, disciple).
• Where to scan for moments (hesitations, questions, non-verbal cues).
• Notes that go somewhere: what they said → what it revealed → what it meant for you.
• A “map in action” step to spot content gaps and next moves.
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Then try mapping your last client chat, you’ll see how many moments were hiding in plain sight.
Creative brief for copy projects
A smart, client-friendly template to get everyone on the same page, and fast. Designed for clarity and inspiration. Use it to brief yourself, your copywriter, or your team without the back-and-forth.
For solo founders, agencies, and collaborators who value sharp direction.
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ideal client profile companion
Not your average “dream client” fluff. This companion goes beyond demographics to define who you actually want to work with, and how to write in a way that lands with them.
For those of us tired of guessing who their message is for.
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'Brand heroes' intro chapter
A preview of the book that sparked Story SPACE framework. This intro unpacks what makes a brand memorable, and why tone is never just about style. If you like it, go to Amazon for the whole thing.
For brand-builders, writers, and thoughtful misfits who want their message to mean something.
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never stare at a Blank page again
52 Content Prompts for When You’re Stuck is your go-to idea generator for blogs, newsletters, social posts, and brand storytelling. Designed for entrepreneurs, content creators, and small business owners, each prompt comes with 10 in-depth guiding questions, so you’re not just given a topic, you’re given a way to think about it. Whether you’re writing in your own voice or with the help of AI, this ebook will help you:
- Unlock ideas that feel aligned with your brand
- Create content faster and with more confidence
- Keep your message consistent across platforms
What’s inside:
- 4 core categories of prompts (You, Business, Them, Personal)
- 10 thought-stretching questions for every prompt
- Flexible format for human and AI-assisted writing
Enough with random idea lists, it’s a structured system for getting words flowing and keeping your content strategy alive.
Price: £4.70
Comments —
neil Hillyard, founder @ hillyard macdonald
Alan White, director @ interactive health ltd
aarti parmar, certified coach & brand strategist
where next.
Ready to sharpen your message?
Let’s see how we can work together: get in touch.
Want a step-by-step way to build your brand story?
Explore the Story SPACE. I am making it a e-course, but a 1:1 workshop may be a more immediate option. Click to check availability.
